According to the market research conducted by the FoodArt team, VendArt’s in-store product presentation team, only one in fifteen people was familiar with Fromagerie l'Ancêtre's products.
We also found in our study that the major challenge was the lack of rigor and consistency with regards to positioning in stores.
“Consumers do not want to buy a product anymore.
They buy a reason and a lifestyle.”
- Francis Breault, President of VendArt
We saw sales in some outlets increase up to 500% in just 12 months thanks to VendArt's various strategic interventions. The FoodArt team has covered all of Quebec's metropolitan cities to increase brand awareness and sales.
VendArt's expertise is now part of Fromagerie l'Ancêtre's annual marketing budget thanks to the appreciation of the service and the positive spin-offs.